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Tony Lee

Tony Lee

Product | UX Researcher

Ph.D. Cognitive Engineering · M.S. Human Factors Engineering & Ergonomics · B.S. Industrial & Systems Engineering, minor: Human-Computer Interaction

Fuel iX Fortify

[Telus Digital] Conducted UX research, market analysis, and competitive benchmarking to recommend marketing strategy and enhance the usability of a B2B enterprise AI security tool (automated red-teaming).

Fuel iX Copilot

[TELUS Digital] Evaluated the impact of Fuel iX Copilot (Agentic AI) on workplace productivity and conducted UX research to define key Jobs-to-be-Done (JTBD).

RainFly Open-Source Intelligence (OSINT)

[RainFly] Led a six-month NSF‑funded formative UX research program — five monthly evaluation cycles with practicing OSINT analysts — that iteratively refined an open-source intelligence platform toward deployment readiness.

XR Community of Practice

[TLOS] Led a mixed-methods stakeholder analysis (N=232 survey, focus groups, SME interviews) identifying the socio-technical barriers to eXtended Reality (XR) adoption at an R1 university, and delivered a stakeholder needs framework and external development guide.

XR Safety Training Module

[TLOS] Directed the end-to-end development of a VR fire safety training module with an external vendor, ran iterative usability cycles, and tested its impact on learner performance and self-efficacy against traditional training.

Air Traffic Control VR Training

[Northrop Grumman Corporation] Assessed the usability and operational readiness of a 3D Map Visualization VFR Training Tool for remote Air Traffic Control/Management (ATC/M) training through remote testing with certified professional controllers. Published in IISE Transactions on Occupational Ergonomics and Human Factors.

Other Projects

Academic Lab & Class Research Projects:

XR Vehicle Productivity [UK]

[University of Nottingham] Investigated the effect of eXtended Reality (XR) non-driving related tasks (NDRT) on driver situational awareness.

VR Teams Productivity

Evaluated the usability of multiple VR team productivity platforms and investigated its integration potential.

TimeOff Mobile App

Designed a parental control mobile app that restricts children's access to social media platforms.

CARID System

Designed a Lv.3 AV center information display system that allows users to customize their driving experience.